Drinks On Coach! : Maker's Mark To Feature Coach Cal On Bottle‎

>> Tuesday, March 2, 2010

The University of Kentucky, Keeneland and Maker's Mark unveiled a limited-edition bottle of the world-famous bourbon on Monday honoring the new University of Kentuckybasketball coach John Calipari, whose face appears on the label.

A bottle has been released annually since 1997, with proceeds benefiting various UK projects. This is the second year that proceeds will support the UK Symphony Orchestra and the School of Music's outreach program to visit third- and fourth-graders statewide.

The 24,000 numbered bottles are expected to go on sale April 2, the opening day of Keeneland's spring meet. The bottle probably will retail "in the high $40s" if retailers take their normal markup, Maker's Mark president Bill Samuels Jr. said.

A bottle signing is scheduled April 9, the day of the Grade I Maker's Mark Mile. It will be trackside at Keene land with Calipari, Samuels, and Keeneland president and chief executive Nick Nicholson.

The proceeds from the 18,000 bottles are expected to be about $200,000, Maker's Mark said. UK officials said they hope to secure matching grants that will increase funding to more than $1.2 million.

Limited edition bottles

1997: Green wax, tan label — Keeneland bottle — 5,000 produced.

1998: Green wax, green label — Keeneland bottle — 5,000.

1999: Gold wax, gold label — Keeneland bottle — 5,000.

2000: Green and gold wax — The Empty Bottle (the label was tucked inside) — 10,000.

2001: Blue and white wax, blue ribbon — Kentucky Basketball Legends bottle — 7,500.

2002: Blue Wax, silver and blue ribbon Bill Keightley bottle — 7,500.

2003: Black bottle with gold accents — Secretariat bottle — 18,000.

2004: Frosted clear bottle with gold accents — Seattle Slew bottle — 18,000.

2005: Silver bottle with black accents — Affirmed bottle — 18,000.

2006: Silver wax, black ribbon, frosted bottle — Rupp's Runts bottle with silver label showing Coach Adolph Rupp and the five Rupp's Runts — 18,000.

2007: Blue wax, white ribbon, clear bottle — The Unforgettables bottle — 18,000.

2008: Blue wax, white UK logo ribbon — Coach Joe B. Hall — 18,000.

2009: Blue wax, white UK ribbon Coach Rich Brooks - 18,000

Maker's Mark